Section B - planning and managing a social media campaign

Section B worth half the marks of the paper
Spend 45 mins on section B

Need to know:
social media channels
creative content
gaining feedback and evaluating responses
Timescales
Content ideas that could be used to promote a release
Choices of social media channels to promote the release to the target audience.
Key activities and content as part of a campaign
Main advertising and marketing channels that will target the specific audience
Legal and ethical issues

Aims, purposes and targets of social media campaign:


Target audience:
- Due considerations must be given to what the product is, what the aims are, and who the TA is.
- One of the first facets of this is whether you are targeting a mass or niche audience

Linked to the idea of niche audiences is that of subcultures.
Youth subcultures are especially important in the digital age, due to their participants being digital natives
Subcultures often defined by taste in music and clothing

Remember your USP

Folksonomy:
- Whereby users of online and social media technologies use targeting in order to position their content in others' web searches to aid collaboration and sharing of ideas.
- Folksonomy can be helped to reinforce a brands USP.








Comments

  1. JCoSS Media Dept29 November 2019 at 03:43

    More detail needed on Etsy - your blogs often lack detail when it comes to case studies. These need to be researched in more detail.
    Mr Boon

    ReplyDelete

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