Sam Anderson Unit 6

Social media sales funnel: - Helps you understand all of the stages that a social media campaign will go through in order to be successful. - Details the stages from creation to feedback. - Some tools and functions of the social media channels will be used throughout. - Objectives and stages aimed at continually building audience awareness. Genrate leads: - involves creating awareness - SEO involves affecting the visibility of a website in a search engine. Build Credibility: - Brand is reinforced across social media profiles Stay top of mind: - Not about middles posting/tweeting on social media - messages should be frequent and timed - Keep the rand in the audiences mind throughout the campaign. Drive to sweet spot: - What is being offered that the consumer can't get anywhere else? (USP). Strengthen relationships: - Continuous updates - Reinforce connections with the consumer Earn referrals: - Feedback on the campaigns success - Reviews ...

Section B worth half the marks of the paper Spend 45 mins on section B Need to know: social media channels creative content gaining feedback and evaluating responses Timescales Content ideas that could be used to promote a release Choices of social media channels to promote the release to the target audience. Key activities and content as part of a campaign Main advertising and marketing channels that will target the specific audience Legal and ethical issues Aims, purposes and targets of social media campaign: Target audience: - Due considerations must be given to what the product is, what the aims are, and who the TA is. - One of the first facets of this is whether you are targeting a mass or niche audience Linked to the idea of niche audiences is that of subcultures. Youth subcultures are especially important in the digital age, due to their participants being digital natives Subcultures often defined by taste in music and clothing Remember your USP Folkso...

Social media that can be used to generate new ideas for a music project: Twitter - can tweet our your music, with certain trending hashtags. Social media can be used for research trends Insta - get into contact with other new artists, and can ask them to collaborate/send out your music. SC - can release a short snippet of a beat, asking for suggestion from fans. Ideas Generation and Collaborative Projects: Slack is a collaborative software Different channels for different conversations Work from of whatsapp Very secure can upload documents onto it An example of a 'grassroots' project is Sheffield Soup. A project produced by amateurs, increasingly distributed by social media. Individuals pay £5 to attend a scheduled event They receive a bowl of soup to eat while they listen to a series of pitches All funding generated from the door goes to the winning pitch so that the project can be developed and realised Founder (Pennie Raven) initially floated her ideas on ...

Regulation: There is (currently) no standard regulation or regulatory body to monitor social media. However, private businesses cannot break the Data Protection Act (by, example, publishing clients' personal details without permission.) Equally, hate speech is covered by law, and this applies to social media. Hate speech includes: Racism, homophobia, sexism, xenophobia, islamophobia. Self-regulation: Whether professionally or privately, users are advised to comply with the law through self-refulation. This means they should have an awareness of what is, and what is not, illegal, and act accordingly. Relevant Regulatory Bodies: IPSO: Can monitor online copy from news agencies and magazines industry but have no control over private individuals/businesses. ASA: Can advise soon online advertisements, as can Ofcom and BBFC. Online streaming and VoD (coupled with increasingly piracy) however, make this problematic. China: China has some strict firewalls to prevent pot...

Trolling/Cyber-trollying: When an individual/company is persistently targeted in a negative way online, usually through social media channels. Number of social media platforms available has led to a proliferation in Trolly and Cyber-trolling. Ariana Grande e.g: -Followed death of her ex boyfriend, Mac Miller -She was trolled online -Disabled her IG comments for some time. Cyber-bullying: When an individual is targeted online through hurtful or threatening messages, generally online. 42% of youth report being bullied online. Over 81% of teens admit that bullying is easier to get away with online. Only 1 in 5 cyber bullying is reported to authorities. Filters and Photoshop: -Lot of controversy, led to mass debates surrounding body images -Resulted in an increase in depression and self harming -Kardashians and Jenners are real life examples of this -Resulted in an un-realistic body image -Seen a rise in negative body images Backlashes Against Brands: -Social media ...

Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is aslo seen as a way that international boundaries that once existed, are broken down by the advert of new technologies. Social media has contributed to this, with the way in which users of a network can connect in an instant. + . Can stay in contact with people on the other side of the world, at any time, anywhere. . Can help people, when you are not with the. . Helps news spread, potentially saving a lot of lives. . Access to more capital technology . Talk with like minded people - . People can constantly receive abuse, with very few ways of being able to prevent it. . Once its out their, very hard for it to disappear. . Mass panic can be caused very quickly. . Miscommunication In his autobiography, A Mad World, My Masters, BBC war correspondent John Simpson describes how, before the advent of digital te...