Sam Anderson Unit 6

Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is aslo seen as a way that international boundaries that once existed, are broken down by the advert of new technologies. Social media has contributed to this, with the way in which users of a network can connect in an instant. + . Can stay in contact with people on the other side of the world, at any time, anywhere. . Can help people, when you are not with the. . Helps news spread, potentially saving a lot of lives. . Access to more capital technology . Talk with like minded people - . People can constantly receive abuse, with very few ways of being able to prevent it. . Once its out their, very hard for it to disappear. . Mass panic can be caused very quickly. . Miscommunication In his autobiography, A Mad World, My Masters, BBC war correspondent John Simpson describes how, before the advent of digital te...

Social media used by individuals for a personal purposes There is a degree to which there is a cross-over between personal and professional - in which people will use their social media account to further their own business. 400 hours of videos being put onto youtube every minute. 1 billion hours worth of videos a day being watched everyday. Kim Kardashian: - Promoted her own makeup brand on her personal Instagram account - $200,000 per insta post - $350,000,000 from Instagram - 500,000 to promote a morning sickness pill -Abraham Maslow's hierarchy of needs (1943) pyramid is a useful model, which addresses human needs that exists beyond basic survival. -Not specific to media, has been used and developed across a range of different subjects. Linkedin: - A business-orietnetd service that allows users to share online Cv profiles in order to communicate with other business professionals and gain employment. Formed in 2002, its one of the earliest networking sites tha...

Avengers Endgame: Part of a wider Marvel franchise, bringing together a number of characters from previous films; Iron Man, Captain America. Grossed over $2.7 billion worldwide. Highest grossing film of 2019, as well as the second highest of all time. Highest grossing superhero film Highest grossing film based on a comic book Highest grossing film released by Walt Disney Studios 32.5 million followers on IG, Marvel has a well established platform to publish content on. Catered their marketing materials specifically to individual channels i.e. used condensed snippets of their trailers on IG with a link to the full trailer on YT #AvengersEndgame used on twitter, IG, Fb Poster designs can be seen for the movie on Marvels IG, Twitter and Fb too; perfect for social media to engage fans and visually showcase the actors/characters in the films. To capitalise on the audiences bereavement, Marvel has produced a series of images for social media juxtaposing the characters who survi...

Wikinomics Developed by Tapscott and Williams in 2006. Wikinomics is the theory that people can use social media for benefits of companies and global problems. Wikinomics  is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world Marshall McLuhan - Techno optimist. Digital Utopia. The Long Tail Theory: Devised by Chris Anderson of Wired Magazine. First published in 2004, then as a book in 2009. Concerns mass vs niche products and audiences.   - Our culture and economy is  increasingly shifting away from a focus on a relatively small number of "hits" at the of the demand curve and toward a huge number of niches in the tail.  - Cost of production and distribution falls, now less need to lump products and consumers into one-size-fits all containers.  - Essentially, narrowly-targeted goods and services can be as economically attractive as m...

SnapChat - Everyday - Communication with friends. Instagram - Everyday - Fill the time and communication with friends. FaceBook - Everyday - Look at the marketplace to buy and sell items of shoes and clothes. Web 1.0 web was initially developed in 1991 by Sir Tim Berners-Lee. originally an information space, wherein consumers could access info. Fairly static, through hypertext (text that can be linked) was in development. Web 2.0 Websites increasingly offered the potential for audiences participation and collaboration. David Gauntlett suggested that traditional models of gatekeeping were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers. Web 3.0 Semantic Web; the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences. Effectively, the web becomes intelligent - it tracks your preferences and habits. In a commercial sense, personalised advertisements ...