Project Development

Social media that can be used to generate new ideas for a music project:
Twitter - can tweet our your music, with certain trending hashtags.
Social media can be used for research trends
Insta - get into contact with other new artists, and can ask them to collaborate/send out your music.
SC - can release a short snippet of a beat, asking for suggestion from fans.

Ideas Generation and Collaborative Projects:

Slack is a collaborative software
Different channels for different conversations
Work from of whatsapp
Very secure
can upload documents onto it

An example of a 'grassroots' project is Sheffield Soup.
A project produced by amateurs, increasingly distributed by social media.
Individuals pay £5 to attend a scheduled event
They receive a bowl of soup to eat while they listen to a series of pitches
All funding generated from the door goes to the winning pitch so that the project can be developed and realised
Founder (Pennie Raven) initially floated her ideas on Twitter to get the project started.

Veronica Mars:
Series cancelled in 2007, Thomas wrote a feature film script, continuing the story.
Warner bros declined the project
2013, launched the project on Kickstarter
Attained its goal of $2 million in 11 hours
Became the largest successful film project on the website

A number of project management tools are available that help professionals manage projects.
Email is widely used, as are basic social media sites such as Twitter, but more sophisticated sites also exist.
Include: RedBooth, Projecturf, Apollo and Basecamp.

Projecturf
Using projecturf, you can:

Comprehensive project management
Communication
Calendar
Time and budget tracking
File sharing


Social Media Measurements and Aggregation:
Key Terms

Trending: When social media measurements tools flag the most popular hashtags and fastest moving content, especially twitter.

Social media aggregation: The process of collating data of all your social media in one place.

Social media and search engine optimisation (SEO): A major internet marketing strategy that involves the process of affecting the visibility of a website in a search engine. May target different kinds of searches, including image and video, academic and news searches.

Finding out how many times a website has been visited, or how many times a project has been discussed on a social media, is a vital tool for many media professionals.

Sites such as BackTweets, Hootsuite and Mention are designed for this purpose, allowing project managers to collate trending data on how many times a hashtag has been used or shared.

BackTweets:
BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened Urls that were sent on Twitter.

 BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number of times a link was tweeted

 From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.

 Mention:
Online media monitoring
Keywords mentioned in social media platforms - receive alerts 

Competitive analysis - see what is said about your competitors

Brand management - receive alerts every time your brand is mentioned

Qualitative insights

Hootsuite supports social media integration from ig, youtube, google + and more.

Ensure all posted onto one social media can also be published at the same time to all other/selected ones they choose.

Call Of Duty:
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Comments

  1. JCoSS Media Dept29 November 2019 at 03:41

    Try to extend your notes on Call of Duty - this would make a useful case study in the exam. How was social media used as part of their ad campaign?
    Mr Boon.

    ReplyDelete

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