Personal vs professional purposes and uses

Social media used by individuals for a personal purposes

There is a degree to which there is a cross-over between personal and professional - in which people will use their social media account to further their own business.

400 hours of videos being put onto youtube every minute.
1 billion hours worth of videos a day being watched everyday.

Kim Kardashian:
- Promoted her own makeup brand on her personal Instagram account
- $200,000 per insta post
- $350,000,000 from Instagram
- 500,000 to promote a morning sickness pill

-Abraham Maslow's hierarchy of needs (1943) pyramid is a useful model, which addresses human needs that exists beyond basic survival.
-Not specific to media, has been used and developed across a range of different subjects.

Linkedin:
- A business-orietnetd service that allows users to share online Cv profiles in order to communicate with other business professionals and gain employment.

Formed in 2002, its one of the earliest networking sites that offered users the ability to communicate for employment and career progression.

Its regularly used as a means of crowdsourcing personnel for projects, and dedicated websites, work as a collective hub for projects that require skills and experiences.

Crowdsourcing: When media producers use online technologies, such as social media, to ask for staff or volunteers who have a skillet to work on a project.

Social TV: Many media institutions - especially TV - encourage audiences to use social media. watching TV is increasingly becoming integrated with social networking via smart tv and black box devices.  i.e The X Factor is fully integrated with live Twitter feeds throughout the show. Encourages participation, can be used by media producers to measure the impact of participation.

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