introduction to social media

SnapChat - Everyday - Communication with friends.
Instagram - Everyday - Fill the time and communication with friends.
FaceBook - Everyday - Look at the marketplace to buy and sell items of shoes and clothes.

Web 1.0
web was initially developed in 1991 by Sir Tim Berners-Lee.
originally an information space, wherein consumers could access info.
Fairly static, through hypertext (text that can be linked) was in development.

Web 2.0
Websites increasingly offered the potential for audiences participation and collaboration.
David Gauntlett suggested that traditional models of gatekeeping were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers.

Web 3.0
Semantic Web; the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences.
Effectively, the web becomes intelligent - it tracks your preferences and habits. In a commercial sense, personalised advertisements can reach you.

Web 4.0
The future.
Databases of personal information.
Potential for intelligent avatar agents acting i.e. as shopping assistants for audiences.

Social media is used by individual members of the public, media producers, celebrities, commercial businesses, political  activists, news agencies, charities and many other groups to communicate and reach out to audiences.

The channels are the different types of products used in oder to do this.

Prosumers create UGC - user-genrtated content - the term primarily refers to non-proffesionals generating content.

Instagram is used by Kylie Jenner to promote her brand and sponsors to her followers.
Snapchat is used by a numerous amount of English artists, to do advertise their up coming projects and showcase their daily lives to their fans.
Facebook is used by the BBC to show the world and their followers what is happening in current affairs.
Twitter is used by Donald Trump too rally to his followers and post propaganda relating to current affairs.





Use the climate change as an example for social media example to spread awareness.

Comments

  1. JCoSS Media Dept1 November 2019 at 05:42

    These notes are okay, though you should also have a table of your own social media usage, and a table of the different social media channels, people who use them, and the reasons why.
    Mr Boon

    ReplyDelete

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