Purposes and Uses

Avengers Endgame:
Part of a wider Marvel franchise, bringing together a number of characters from previous films; Iron Man, Captain America.

Grossed over $2.7 billion worldwide.
Highest grossing film of 2019, as well as the second highest of all time.
Highest grossing superhero film
Highest grossing film based on a comic book
Highest grossing film released by Walt Disney Studios

32.5 million followers on IG, Marvel has a well established platform to publish content on.
Catered their marketing materials specifically to individual channels i.e. used condensed snippets of their trailers on IG with a link to the full trailer on YT
#AvengersEndgame used on twitter, IG, Fb
Poster designs can be seen for the movie on Marvels IG, Twitter and Fb too; perfect for social media to engage fans and visually showcase the actors/characters in the films.

To capitalise on the audiences bereavement, Marvel has produced a series of images for social media juxtaposing the characters who survived with the ones who were snapped out of existence.

Very simple idea, but one that builds up anticipation as to whether the dusted characters will return or not and dives huge engagement.

Trailer focused on story and character development in the trailers, instead of spoiling action, only builds even more anticipation.
Going into a film and not knowing how its going to pan out, or what scenes are going to be shown, is rare these days.
Showing very little story and action sequences also encourages audiences to speculate how the film is going to turn out. Leads to masses of people producing speculative content for sites like YT, indirectly marketing the film from a used generation point of view.

Digital technology enables fans to have their say, as in this 'trailer theory' post from definition and for it to be liked and shared across the films fanbase - globalisation in action

Molly Russell - self harm and suicide accessed over social media (Instagram).

Comments

  1. JCoSS Media Dept1 November 2019 at 05:44

    Avengers Endgame notes good.
    Missing:
    Notes on Flickr, Tumblr and Vine - please include.
    Mr Boon

    ReplyDelete

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